Mahindra Launches 2025 Military Salute Giveaway

Mahindra Ag North America (MAgNA) launched its 12th annual Military Salute Giveaway, a nationwide campaign honoring U.S. military personnel. This year’s initiative features the debut of the ROXOR Independence Edition, a limited-edition off-road utility vehicle designed with a patriotic hood graphic paying tribute to the armed forces.

The campaign coincides with recent national observances, including Flag Day and the upcoming 250th anniversary of the U.S. Army, providing timely recognition for service members. According to MAgNA President and CEO Viren Popli, “A deeply ingrained part of Mahindra's purpose is to give back to the community. We designed this ROXOR Independence Edition to recognize the importance of our service members who sacrifice so much for our freedom.”

The Military Salute Giveaway is open to veterans, active-duty military personnel and reservists, who can enter at mahindrasweeps.com through July 26. A winner will be announced on August 26. Over the past 12 years, the program has received thousands of nominations, reflecting the company’s continued effort to recognize military service.

In addition to the giveaway, the ROXOR Independence Edition is available for purchase in limited quantities at Mahindra dealers across the U.S. The off-road, heavy-duty utility vehicle is equipped with a 2.7L turbo diesel engine delivering 55 horsepower, a boxed steel frame and a heavy-duty transmission. It’s engineered to handle demanding conditions, making it a fit for farmers, landowners and outdoor users seeking durable equipment.

Mahindra Ag North America is part of the Mahindra Group’s Automotive and Farm Sector and has been selling tractors in the U.S. since 1994. The company is based in Houston, Texas, and serves the North American agricultural and rural lifestyle markets through a network of independently owned dealerships.